Innovation is all around us. Some industries have the tendency to adopt technology faster than others. While some embrace technology, others are risk-averse and dislike change. Yet, we always find ways to make use of technology to help us do better things.
Does position tracking work in architecture?
Well, yes. Be it architecture, design or in real state, tracking works and is here! There are multiple VR tracking applications that exist today, some more expensive than others that allows the architect, designer, or real state agent in you to create value to your customers.
But what is tracking and what is the purpose of VR in architecture?
Tracking means that the virtual environment is aware of your position, so you can move in it. It’s like moving in an empty room which translates to you moving in a virtual space. No motion sickness, no delay, no lag, only amazement.
VR can be used in many aspects of Architecture, but mainly, showing clients what they are getting. As an architect, designer, or real state agent, you are very aware of how big a 50m room is, or how tall is a 3m wall is. Yet, most of the time, your clients are not. Being able to show the what they are getting while giving them a sense of scale really increases your value proposition.
The sense of scale is important.
You want to give them a real sense of how it feels to be in that environment. Just like an artist that works to transport people to another place and time, you are working hard to immerse them in this new reality you created. Sell them to the idea that this new space, room, or house you built is really something spectacular. Immersion is the key word here. VR immerses you. An even better experience is being able to live that environment by physically travelling throughout it. That is what position tracking does.
All it takes to make it work is an empty room, mobile devices, some headsets and a position tracking system and you are good to go. Be it to show multiple houses to the same client without leaving a single space, or allow them to change tiles, furniture, cabinets, wall color, or what type of hardwood floor they want, it’s all possible and simple. If you have designed or created all these models beforehand, you can allow them to really personalize your offering. All of this with the click of a button. Show as many clients as you want, allowing them to see the best of what you have to offer. All for a fraction of the cost of setting up a real environment where they can walk through.
But wait, I thought VR was years away.
Well, initially so did we, but this trend is growing like a snowball. Most people just got curious and decided to try it. It turns out that today, there are real applications, much more than “it’s new” or “it’s fun”, now it is functional, affordable, and accessible. Now, the next big thing in Virtual Reality is moving. People want to move by themselves and not be stuck to the same place all of the time, they want to explore, they want more, and so do we. This is what position tracking is, and this is why we are here.